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Jo Jones' Fundraiser:

Help us develop our site and create an App that could save lives

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Jo Jones


Our mission is to create an App that that lets users upload and share stories behind their decision to become donors and stories of those who are living donors who have received a “gift of life”. There's also a link to the official donor registry on our main website for those inspired to become a donor. Dean Jones, the founder of the site, believes that by people simply sharing organ donor stories, can play an important role.
"As of 21 June 2013, there are 118,617 people waiting for life-saving organ transplants in the U.S. Of these, 96,645 await kidney transplants, and millions more around the world, are waiting for heart, kidney or liver transplants that will save their lives," the VideoDonor PR announcement reads. Many of those people – an average of 18 people per day - will die waiting, because there simply aren’t enough organ donors to meet the need. The demand for organs significantly surpasses the number of donors everywhere in the world. Together we can change that.
iOS App Features
Users will be able to watch thousands of remarkable, motivational, cute, comedy skits and inspirational clips and organ donation videos uploaded by users around the world. This includes recent uploaded and embedded films by Homeland's David Harewood, Richard Branson, Sky News presenter Kay Burley and Emmerdale's Wil Johnson. You'll be inspired by their intimate and relaxed approach to having that all-important organ donation conversation.
With VideoDonor APP a user will be able to:
upload video clips, create playlists, subscribe to users, create a custom channel and search for others,comment on videos, rate videos, share videos with friends via facebook, twitter or email.
Quality Assurance
The VideoDonor iOS app and website theme will be created with utmost professionalism, ensuring user-friendly navigation and interface, giving the user a delightful experience when browsing through the categories of video via their iPhones.
Risk Management
There are minimal risks associated with this project. Our most daunting challenge will be driving awareness and making sure that those who would benefit most from the app know that it is available. To accomplish this we have assembled an extensive list of organizations, news agencies and bloggers that we will be contacting upon launch of the iPhone and iPad Apps and contacted further once we have finished the Android Apps.
The VideoDonor Website is a home for the inspiring stories of organ donors who want to share their life experiences and how their lives have changed after they have decided to donate their organs to other people, in order to provide extension to the lives of others. It is a site that allows every user to share everything about their life, no matter how simple it may seem to others. is also a site which has a link to the official donor registry for those individuals who are inspired to become a donor and to be an instrument to prolong the lives of many people. With this site, people can also share and upload funny, inspirational, motivational, educational and music videos.
Financial Breakdown
iOS App cost & Customisation £2500Andriod App cost & Customisation £1500App Deployment and Licensing £250MultiServer Setup and Configuration £5003x Server costs for twelve months £4605.36SEO theme development for main site £1800Google Adsense for 3 months @ £25 daily £1500Total 12655.35Contingency @ 10% £1265.53
Total £13920.88

There is a base cost to purchase existing app code and then additional costs for initial development and costs to talior the app. The app deployment covers submitting the app to the app and andriod stores and licensing fees. We are required to upgrade our server setup to cope with the expected user load. Server costs per month are expensive and we are currently limited to running 3x servers which also will need configuration. The website theme development will cover initial design, tweaking, testing and delopment. Google adsense will be used to promote the app through the goolge platform.

Total £13920.88

This project is a personal mission and a labor of love, to help many people on organ donation waiting lists in the UK and millions of others around the world. I truly believe that this is important work that will empower and inspire communities by providing them with a voice they need to increase awareness and numbers on organ donation registers.

Thank you for your support!
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Jo is working on selecting a charity so you can support Help us develop our site and create an App that could save lives.