For 70 years Unicef has been there for children in danger. Unicef was created in 1946 to help protect children after World War 2, and the United Nations Convention on the Rights of the Child is the basis of their work. Today they are still helping children in some of the world’s most dangerous places. With support from people all over the world, Unicef has saved millions of children’s lives, ensuring more of the world’s children are vaccinated, educated and protected than any other organisation. They have done more to influence laws and policies to help protect children than anyone else. In Bangladesh, almost one million children aged between 10 – 14 are forced to work, often in hazardous conditions, to support their families. Kantar’s fundraising helps provide 3,000 children annually with the support they need to allow them to go to school instead of work. In Malawi, over one million children have been orphaned and made vulnerable due to the the HIV and AIDS pandemic. Kantar fundraising ensures 3,500 vulnerable children have access to psychosocial support through the creation of 50 community centres known as Children’s Corners. In Bolivia, almost 3.5 million children and adolescents are victims of violence, including psychological abuse and physical harm. Kantar funds contribute to the programmes which protect children against exploitation by improving their legislative rights and creating special support units for victims. Globally, pneumonia and diarrhoea are the two leading killers of children under five. Together, they result in the loss of two million young lives each year. Kantar fundraising goes towards a vaccination programme in Mauritania.