Walk in Her Shoes Atlanta - Fundraising Toolkit



Thank you for fundraising for CARE's Walk In Her Shoes to help us achieve our mission of ending hunger and poverty for women and girls around the world. Your fundraising success is important to us -- because we need your funds to achieve our mission -- so we're here to help you. The fundraising resources below will help you navigate Crowdrise, customize your fundraiser, make effective asks for donations, and much more. If you'd like to download any of these files for your own use, click here. We look forward to seeing your success unfold!



How to Use CrowdRise: Individual Fundraisers


Whether or not you’ve fundraised on CrowdRise before, this document is here for you to reference as you set up your fundraiser, customize your fundraiser, and use the fundraising tools to ask for and enter donations. Using this resource will help you raise more money for CARE.


On the pages that follow, you’ll find out how to:
• Register for Walk In Her Shoes
• Start your Walk In Her Shoes fundraiser
• Customize your fundraising page
• Enter offline donations

How to Register for Walk In Her Shoes

Step 1. Visit the 2016 Walk In Her Shoes event page and click on the “Register for the Walk” button

Step 2. Click “Register” on the event registration page

Step 3. Select the number of registrants you would like to enter from the drop-down menu

Step 4. Click “Checkout”

Step 5. Fill in the required fields (denoted by an asterisk) on the registration form for each registrant. If you are registering multiple people with the same physical or email address, select the dropdown “Copy data from” and choose the registrant you want to copy the information from.

Step 6. Click “Complete Registration”

Step 7. You will receive confirmation of your registration to the email address(es) you entered on the registration form.

How to Start Your Fundraiser

Step 1. After you register, you’ll see three fundraising options in the confirmation window.

• Choose “Create a Team” if you want to fundraise as an individual as part of an existing team, and select your team from the dropdown menu that will appear below the button.

• If you want to fundraise as an individual, choose “Fundraise as an Individual” – or if you want to fundraise as an individual as part of an existing team, choose “Join a Team”, and select your team from the dropdown menu that will appear below the button. For CrowdRise support for either of these individual options, see the “How to Use CrowdRise (Individual Fundraisers)” guide on the fundraising, located on the CrowdRise page.

Step 2. Enter your team name in the blank window that appears underneath the three buttons. Use unique identifiers that will help your team members know they’re joining you – like your name, your company, or your group. Then click “Next Step.”

Step 3. Enter your information in the pop up window that appears – if you have a CrowdRise account already, you’ll just need to enter your email and password. Then click “Sign Up” or “Log In.”

Step 4. Your fundraising page will automatically pop up and is ready to customize!

How To Customize Your Fundraiser

Telling your personal story of why you decided to fundraise for CARE is so important to engaging your donors to help raise money for your organization. Putting your face, your words, and your attitude into your fundraising page will increase the likelihood that donors will respond to you – and it will result in more funds raised for CARE’s critical programs.

Step 1. Log in to your CrowdRise account by clicking LOGIN in the site header of the Walk In Her Shoes website at www.crowdrise.com/wihsatlanta

Step 2. Choose the “Edit Fundraiser” tab at the top of your fundraiser page.

• Always save your changes. At any point during the process of making changes to the fundraising page, click the magenta “Save"

• Make changes to basic fundraiser information. Why did you sign up to fundraise for CARE? This isn’t just a piece of personal information, this is a piece of critical information for your donors.

  • From this first view you can edit your fundraiser name, edit the mini summary, and create a customized fundraising story to showcase on your page.
  • Your fundraising story should showcase why you got involved with CARE. Ask yourself, “Am I walking for women and girls because I have a 14-year-old daughter and I can’t imagine what it would be like to give her away at this age?”, “Am I walking for women and girls because I think all women should have an opportunity to pursue their dreams of owning a small business or working outside the home?” – and add those thoughts and emotions to your fundraising page.

• Set your fundraising goal. It’s a proven fact that fundraisers who set a goal outperform fundraisers who don’t set a goal at all.

  • Scroll down to “Set Fundraising Goal” section and set a goal.
  • We recommend a $200 fundraising goal, which is enough to provide a family with a home winterization kit, which helps mothers and daughters stay warm, dry, and safe during the cold months. It also keeps crops, animals, tools, and resources from being ruined due to inclement weather – which can be devastating for families.

• Upload a photo or video. Your customized fundraising page will add flair to your personal asks and create a space that’s uniquely yours.

  • Scroll down to the “Upload Pics and Videos” section and click the (Edit) link next to either photo or video.
  • For photos:
    - A grey box will appear with a plus + sign – click this box.
    - Click the “choose file” button to select a photo from your computer. Images must be smaller than 3 MB.
    - Click “upload photo” to add it to CrowdRise.
  • For videos:
    - An empty URL box will appear.
    - Enter the web address of either a YouTube or Vimeo video to upload onto your page
  • At any time, you can easily delete photos by clicking the X on any picture you wish to remove, and add new photos by clicking the grey box with the plus + sign.

• Crop your images

  • Once you’ve selected your image and uploaded through the “Upload Photo” link, you’ll be asked to crop the photo if it isn’t square.
  • Move the dotted crop lines over the part of the image you’d like to display and then click the “Crop Photo” button.

• Reorder your fundraiser pictures

  • To reorder the way your fundraiser pictures display on the page, just click and drag them from side to side.

• View Your Changes

  • At any time, you can see how your changes will look to the world by clicking “VIEW FUNDRAISER” at the top of your tab.

How to Enter Offline Donations

If you set up a creative fundraising idea that occurs offline, like a bake sale or a car wash, or a family member sends you a check that you want to put toward your fundraiser, then you need to be able to attribute the cash and checks you receive to your fundraising page. After all, both online and offline donations contribute to your progress to your fundraising goal.

Step 1. Log in to your CrowdRise account by clicking LOGIN in the site header of the Walk In Her Shoes website at www.crowdrise.com/wihsatlanta

Step 2. Choose the “Manage Campaign” tab at the top of your fundraiser

Step 3. Click on the “Donation Toolkit” and select “Offline Donation Manager”

Step 4. Enter the name of your donor(s) and the donation amount(s) and then click SAVE AND CLOSE. If you need to enter more donations, click SAVE AND ADD MORE



How to Be an Amazing Fundraiser


Congratulations! You’ve decided to fundraise for CARE’s Walk In Her Shoes. You’ll raise money for CARE to ultimately fund programs that create opportunities for women and girls to reach their full potential and overcome poverty. But to make those opportunities happen, you have to ask people to donate.

It really is that simple! The number one reason people give is because they were asked.

An “Ask” – when you ask someone to donate to your fundraiser – can take place in 5 easy steps.

Start building your asks today in five easy steps:
1. Identify the need you are trying to address.
2. Explain why it is important to you.
3. Share what you are doing about it.
4. Ask your donor to take a specific action.
5. Stop talking!

Here’s an example of a great ask, using the steps above:

“64 million girls around the world are forced into marriage before the age of 18. When I imagine the life of a child that’s my daughter’s age having to face the risk of HIV, pregnancy, or physical abuse – it makes me angry and scared. And that’s why I’m participating in CARE’s Walk In Her Shoes this year to fund CARE programs that end human rights violations like child marriage. Will you support me by donating $50? This could provide a solar phone charger, an easy and electricity-free way to charge cell phones – a precious commodity that connects people in the developing world to services, businesses, and each other.”

Now, let’s break that ask down so we can see where each step comes from:

Step 1: Identify the need you are trying to address
"64 million girls around the world are forced into marriage before the age of 18.”

Step 2: Explain why it is important to you
“When I imagine the life of a child that’s my daughter’s age having to face the risk of HIV, pregnancy, or physical abuse – it makes me angry and scared.”

Step 3: Share what you are doing about it
“And that’s why I’m participating in CARE’s Walk In Her Shoes this year to fund CARE programs that end human rights violations like child marriage.”

Step 4: Ask your donor to take a specific action
“Will you support me by donating $50?”

Step 5: Stop talking!
Don’t talk yourself out of a donation! Give your donor time to think and respond.


Once you have mastered your ask, it’s time to think strategically. The following are ways that you can do that.



Sample Ask Email

Dear [FIRST NAME],

64 million girls around the world are forced into marriage before the age of 18 – and some are as young as 10 years old. When I imagine the life of a child that age – who should be playing outside, making friends, and goofing off – having to face the risk of HIV, pregnancy, or physical abuse – it makes me angry and scared. In this day and age, that’s just not right.

And that’s why I’m participating in CARE’s Walk In Her Shoes this year to fund CARE programs that end human rights violations like child marriage. Will you support me by donating $50 to my fundraising page (link to your fundraiser here)?

Thank you for helping me create opportunities for girls to live out their dreams.

[SIGNED],
[YOUR NAME]



Sample Thank You Email

Dear [FIRST NAME],

Thank you for donating to my CARE’s Walk In Her Shoes fundraiser. Your generosity inspires me to keep up my fundraising, and to ultimately achieve my goal of [fundraising goal]. Please know that your donation is supporting a cause that is near and dear to me – creating equal opportunities, safe spaces, and brighter futures for women and girls around the world.

To learn more about the innovative work you’re supporting, click here.

Thanks again,

[YOUR NAME]



Sample Social Media Post

Women and girls are the key to lifting communities out of poverty. CARE knows that. I know that. That’s why I’m fundraising for CARE’s Walk In Her Shoes. Will you donate to my fundraiser today? (link to your fundraiser here) #WalkInHerShoes



Share Your Story

Why does empowering women and girls and helping communities overcome poverty matter to you? Why should it matter to your donor? Whatever your story, it’s a powerful one and you need to tell it. Speak from the heart.


Ask Everyone

When you are fundraising, you need to ask everyone you come into contact with in the course of a day, a week, a month or a year. And we mean everyone: your friends and family, your neighbors, your delivery driver, your coffee shop barista, literally everyone! Be sure to ask anyone you pay for a service, like your doctor, your dentist, or your dog’s veterinarian. You never know what someone’s connection to your cause might be. And don’t decide for someone whether or not they can afford to donate. People will often surprise you and the ones you hesitate to ask might be the ones who come through big for you.


Ask Big (and then be quiet!)

It is through your fundraising that you are going to make the most impact on the most lives. Simply put, fundraising is the reason why fundraising events like CARE’s Walk In Her Shoes exist. The events themselves give you a reason to go to your donors and say, “Look at this massive community of people who is coming together to change the outcomes for women and girls! Look at CARE’s investment in bringing its mission and programs to life.” It allows you to ask for big money because you’re a part of something bigger than yourself.

If you ask someone for $10 you will probably get $10, and most people won’t offer more. But if you ask someone for $100 or $200 you might get that amount if they can give it. But if not, they might give $75 or $50 or $30, but they probably won’t give you just $10. You don’t lose anything if someone gives less than you ask for. But you are losing out on big donations if you don’t ask for very much. Remember — you are doing something BIG here. So ask BIG.

Once you’ve asked big it’s easy to talk yourself out of a donation because you want to break the awkward silence. Resist the temptation to talk yourself out of a donation. Avoid saying things like, “I know the economy is tough right now, if you can’t give, that’s okay.” Ask big and then be quiet. Give your donor a chance to think about what you’ve just asked and to respond.


Ask Confidently

Remember: It’s about the mission. When fundraising, you have to remember that you’re not asking for you. You’re not asking for money so that you can buy a new car or go on vacation. You are asking because you want to make someone else’s life better and ultimately make the world a better place. Be proud of that.


Make it Urgent

Create a sense of urgency with your fundraising efforts by setting your own fundraising deadline that is just a few weeks or months away. The sooner the deadline, the more urgent the call to action. Your donors will be less likely to procrastinate or put it off. Sure, you can turn money in on the day of the event, but why wait? The sooner you get started with your fundraising and the more urgent you make it seem, the more likely it is your donors will take action quickly.


Make it Easy

Help your donors find the money to give. Provide examples of how giving up their coffee or lunch-out during the week can quickly add up: $5/day x 5 days a week = $25/week and ultimately $100/month! Explain how skipping one dinner and movie night out can leave them with extra funds to donate. Help your donors find money in places where they may not realize they have it.

In addition, help your donors navigate to your personal fundraising page to donate with as little work as possible. Be sure to send them the link to your page instead of telling them where to find it. Make yourself available to pick up checks or take donations in person. The fewer tasks your potential donors need to do to in order to donate, the more likely they are to actually donate.


Follow Up

Just like you do, your potential donors live busy lives. Until the people you’ve asked for a donation say no, that door is still open, you just may need to knock again in case giving has slipped their minds. It’s important that you reconnect with those you’ve asked to reiterate how important their donation will mean to you. Be sure to include a link to your personal page in these follow ups!



How to Use CrowdRise: Team Captains



Whether or not you’ve started a fundraising team on CrowdRise before, this document is here for you to reference as you set up your fundraising team, customize your fundraiser, and use the fundraising tools to ask for and enter donations. Using this resource will help you raise more money for CARE and keep your team members organized.


On the pages that follow, you’ll find out how to:
• Register for Walk In Her Shoes
• Start your Walk In Her Shoes fundraiser
• Customize your team’s fundraising page
• Manage your team members and invite people to your team
• Enter offline donations



How to Register for Walk In Her Shoes

Step 1. Visit the 2016 Walk In Her Shoes event page and click on the “Register for the Walk” button

Step 2. Click “Register” on the event registration page

Step 3. Select the number of registrants you would like to enter from the drop-down menu

Step 4. Click “Checkout”

Step 5. Fill in the required fields (denoted by an asterisk) on the registration form for each registrant. If you are registering multiple people with the same physical or email address, select the dropdown “Copy data from” and choose the registrant you want to copy the information from.

Step 6. Click “Complete Registration”

Step 7. You will receive confirmation of your registration to the email address(es) you entered on the registration form.

How to Start Your Fundraiser

Step 1. After you register, you’ll see three fundraising options in the confirmation window.

  • Choose “Join a Team” if you want to fundraise as an individual as part of an existing team, and select your team from the dropdown menu that will appear below the button.
  • Choose “Fundraise as an Individual” if you want to fundraise on your own
  • If you want to fundraise as a team captain, click “Create a Team” and reference the guide “How to Use CrowdRise (Team Captains),” which is located in the fundraising tools.

Step 2. Enter your information in the pop up window to create a CrowdRise account or login to your existing account. Use the same email address that you used to register for the walk.

Step 3. Your fundraising page will automatically pop up and is ready to customize!

How To Customize Your Fundraiser

Telling your personal story of why you decided to fundraise for CARE is so important to engaging your donors to help raise money for your organization. Putting your face, your words, and your attitude into your fundraising page will increase the likelihood that donors will respond to you – and it will result in more funds raised for CARE’s critical programs.

Step 1. Log in to your CrowdRise account by clicking LOGIN in the site header of the Walk In Her Shoes website at www.crowdrise.com/wihsatlanta

Step 2. Choose the “Edit Fundraiser” tab at the top of your fundraiser page.

• Always save your changes. At any point during the process of making changes to the fundraising page, click the magenta “Save"

• Make changes to basic fundraiser information. Why did you sign up to fundraise for CARE? This isn’t just a piece of personal information, this is a piece of critical information for your donors.

  • From this first view you can edit your fundraiser name, edit the mini summary, and create a customized fundraising story to showcase on your page.
  • Your fundraising story should showcase why you got involved with CARE. Ask yourself, “Am I walking for women and girls because I have a 14-year-old daughter and I can’t imagine what it would be like to give her away at this age?”, “Am I walking for women and girls because I think all women should have an opportunity to pursue their dreams of owning a small business or working outside the home?” – and add those thoughts and emotions to your fundraising page.

• Set your fundraising goal. It’s a proven fact that fundraisers who set a goal outperform fundraisers who don’t set a goal at all.

  • Scroll down to “Set Fundraising Goal” section and set a goal.
  • We recommend a $200 fundraising goal, which is enough to provide a family with a home winterization kit, which helps mothers and daughters stay warm, dry, and safe during the cold months. It also keeps crops, animals, tools, and resources from being ruined due to inclement weather – which can be devastating for families.

• Upload a photo or video. Your customized fundraising page will add flair to your personal asks and create a space that’s uniquely yours.

  • Scroll down to the “Upload Pics and Videos” section and click the (Edit) link next to either photo or video.
  • For photos:
    - A grey box will appear with a plus + sign – click this box.
    - Click the “choose file” button to select a photo from your computer. Images must be smaller than 3 MB.
    - Click “upload photo” to add it to CrowdRise.
  • For videos:
    - An empty URL box will appear.
    - Enter the web address of either a YouTube or Vimeo video to upload onto your page
  • At any time, you can easily delete photos by clicking the X on any picture you wish to remove, and add new photos by clicking the grey box with the plus + sign.

• Crop your images

  • Once you’ve selected your image and uploaded through the “Upload Photo” link, you’ll be asked to crop the photo if it isn’t square.
  • Move the dotted crop lines over the part of the image you’d like to display and then click the “Crop Photo” button.

• Reorder your fundraiser pictures

  • To reorder the way your fundraiser pictures display on the page, just click and drag them from side to side.

• View Your Changes

  • At any time, you can see how your changes will look to the world by clicking “VIEW FUNDRAISER” at the top of your tab.

How to Manage Your Team

As team captain, it’s your responsibility to make sure that your team is motivated, able to use the fundraising pages, and actively making asks for donations. Here are the tools you need to easily manage your team, right from your computer.



How to Invite People to Join Your Team

Now that you’ve set up your fundraising page, it’s time to invite people to join your team! To do so:

Step 1. Click on the “Manage Team” tab

Step 2. Click on the button “Invite Team Members” on the right side of the screen

Step 3. A pop up window will appear with a sample message that you can send to your networks, as well as a hyperlink right to your fundraising page. To customize the message, use the text box. Or, you can leave the message as is.

Step 4. Click “Select Text” and copy the text

Step 5. Open your preferred email browser and copy the message text into a blank email. Send it to your friends, family, and others you know to invite them to join you!

How to View Team Members

Under your “Manage Team” tab you will have access to view all of the team members who are fundraising for your team. Your fundraisers are automatically ordered by the amount raised online.

If you ever want to hide a member from your team, hover over “Team Member Options” and select the “Hide Team Member” link in the dropdown that appears.



How to Send Messages to Your Team

It’s very important that you send messages to your team members to inform them of any team gatherings you’re having, to check in on their fundraising progress, and to remind them of how exciting it is to fundraise for CARE programs that create empowerment, equality, and brighter futures for women and girls. To send a team message:

Step 1. Click on the “Manage Team” tab and find the dropdown called “Toolkit” underneath.

Step 2. Select “Send a Team Message” and type in the message you’d like to send to everyone who is on your team.

Step 3. Click “Send Message!” and your message will be deployed!



Setting An Individual Fundraising Minimum

As you know from customizing your fundraiser’s goal, your aim is to have $200 raised by each team member, on average. You’re the team captain, so you know best whether you should aim higher than $200 per person, or a bit lower.

You can set this fundraising minimum for all of your team members so that each person knows what their fundraising expectation is. To do this:

Step 1. Click the “Manage Team Tab on your fundraising page.

Step 2. Select the toolkit dropdown and then select “Fundraising Minimum Manager”

Step 3. Click Setup Minimums

Step 4. Enter in the minimum amount and deadline to raise the minimum (we suggest setting the deadline to September 30). Then select “Preview Changes” and then “Save.”



How to Enter Offline Donations

If you set up a creative fundraising idea that occurs offline, like a bake sale or a car wash, or a family member sends you a check that you want to put toward your fundraiser, then you need to be able to attribute the cash and checks you receive to your fundraising page. After all, both online and offline donations contribute to your progress to your fundraising goal.

Step 1. Log in to your CrowdRise account by clicking LOGIN in the site header of the Walk In Her Shoes website at www.crowdrise.com/wihsatlanta

Step 2. Choose the “Manage Campaign” tab at the top of your fundraiser

Step 3. Click on the “Donation Toolkit” and select “Offline Donation Manager”

Step 4. Enter the name of your donor(s) and the donation amount(s) and then click SAVE AND CLOSE. If you need to enter more donations, click SAVE AND ADD MORE



How to Be an Amazing Team Captain



Dear Team Captain,

Thank you for joining us for CARE’s Walk In Her Shoes. Through Walk In Her Shoes, fundraisers like you confront and break down the barriers that keep women and girls from accessing education, health and opportunity – because you’re raising funds to support CARE programs that can end poverty and social injustice. We want to help you raise the most money, from the most people, so that we can impact more lives.

But before we go farther, we want to say, thank you.

Thank you for being a team captain. We know that this commitment is a big one – and we want you to know that you are an essential part of the CARE community.

Thank you for your leadership and passion.

Together, we will raise money. We will also have fun bringing together friends, families, neighbors, and co-workers to share in the amazing day on October 1, 2016, at the Historic Fourth Ward Park (665 North Avenue NE, Atlanta, GA 30308) between 9 a.m. and noon in support of a cause that’s important to us all.

You will find everything you need to know about leading your team and supporting their fundraising in this guide. If you ever have any additional questions or need more information, please contact us at events@care.org. We are working together with CrowdRise, our fundraising partner, to ensure that your team reaches their goal and feels supported along the way.

Thank you, again, for your dedication to CARE’s Walk In Her Shoes.

Sincerely,

Michelle Nunn, President and CEO, and the entire CARE team



What Makes an Amazing Team Captain


An amazing team captain will…
• Invite others to join the team
• Set a team fundraising goal
• Personalize their fundraising page
• Encourage team members to personalize their fundraising pages
• Fundraise, fundraise, fundraise!
• Ask their team members to fundraise
• Help coordinate team fundraising activities
• Share their story regarding why they are participating in CARE’s Walk In Her Shoes, and encourage others to do the same
• Thank their team members
• Celebrate their team member’s successes
• Keep the team informed about event details and available fundraising resources
• Encourage their employers and team members’ employers to get involved by joining the team, becoming an event sponsor, or matching donations
• Organize team meetings, gatherings and celebrations
• Thank their donors and remind team members to do the same
• Ask for help if needed
• Have fun!



The Benefits of Being On A Team

There are three reasons why participating in CARE’s Walk In Her Shoes is better as a team:

• Participants on a team typically raise more money than individuals do
• Being on a team can strengthen existing relationships and create new ones
• The team environment provides companionship, support and motivation

The best way to build your team is to start asking. Here are some tips to get started:


Team Size

Before you start asking friends, family, and others to join your team, think about how big you would like your team to be. Setting a team recruitment goal will help motivate you and your team members to reach it. There is no rhyme or reason to ideal team size – but the more the merrier is a good motto.


How to Invite People to Join Your Team?

Start with your friends and family. They will be the most likely to sign up because you care about CARE – and they care about you.

You should also invite neighbors, co-workers, and everyone else you know. Encourage your teammates to help grow your team. Make sure every knows why your cause is important to you by sharing your story.

1. Send out a “Join My Team” email to prospective team members
2. Post a recruitment message on Facebook or Twitter, and ask your current teammates to spread the word. Use the hashtag #WalkInHerShoes.
3. Create a “Join My Team” poster and ask about hanging it up at work where you think your co-workers will see it. You can also do this at school, at your gym, your book club, or anywhere else you spend a lot of time.
4. When you invite others to join your team, send them to the CrowdRise site www.crowdrise.com/wihsatlanta, and offer to help them through any challenges they may have. (You’ll find support at the last page of this document).

Send out regular updates. Some people need more time than others before they sign up for a new experience – but keep in touch with your potential teammates (and donors). Let those people know what your team and you have accomplished. Once they see how much fun you’re having, they’ll decide to sign up to. Consider the door to their participation wide open until they say no.

Now that you’ve decided who to ask – it’s time to actually ask them! The number one reason why people join your team is because you ask them to.

Motivating Your Team

Being part of CARE’s community of supporters who are like-minded in achieving social justice, opportunity, and dignity for all people (especially women and girls) is a great motivation. But it’s important to remember that your attitude and enthusiasm will determine how motivated your team is. Here are some ways to provide an extra boost of motivation to your team members:

• Host a team kick-off. Gather your teammates for an informal meeting to launch your fundraising. You can swap ideas and tips, level set on goals, talk about best practices, and practice making asks. It’s best to supplement these meetings with food and beverages to make it feel like a party, and not an obligation! Take pictures to post on your fundraising pages and social media!

• Create some friendly competition among team members. Here are some simple challenges that you can establish for your team members. The prizes for these titles don’t have to be elaborate – in fact, sometimes bragging rights is enough.


  • Who can raise the most money in one week?
  • Who has received the largest donation to date?
  • Who has sent out the most personal fundraising emails?
  • Who has made a personal donation?
  • Who has the highest goal?
  • Who has met and increased their goal?

• Encourage every team member to reach the $100 mark to receive a CARE t-shirt and to fund a water pump for a community CARE serves. Let your team members know of CARE’s Walk In Her Shoes t-shirt incentive, for any fundraiser who reaches $100. Another way to think of it is that $97 could provide a human powered water pump which provides CARE communities with a low-cost way to retrieve safe drinking water without traveling miles and miles, as many women and girls must.

• Set a goal that your entire team will earn t-shirts so that you can match on event day. Consider bringing sharpies and other t-shirt decorations with you to the event to make the t-shirts feel like your team really stands out.

• Have an event day plan. On event day, designate a time to gather as a team before the race starts. Wear your decorated team t-shirts, and bring a banner or several large posters that your team has decorated to stand out at the event. And of course - take lots of pictures to post on social media! After the event, have a team meeting or outing to celebrate your fundraising success.

• Send your team members thank you notes. This one doesn’t require much explanation – send handwritten notes to your team members after the event to let them know how much you enjoyed their company and appreciated the contributions they made to the team. And of course, prepare them for next year’s event!



Fundraising With Your Team

Share these three fundraising tips with your team members to help them meet and exceed their fundraising goal:

• Talk to them about CARE’s suggested $200 fundraising goal for Walk In Her Shoes, and see if they can set the bar higher. Setting an ambitious goal not only motivates them, it motivates you as their team captain, and it motivates other fundraisers. You’ll show your team members that everyone shares in the responsibility of fundraising.

• Make a personal donation. Making a donation to your own fundraiser shows your team members that you are committed to this cause and to your team’s success – essentially – that you walk the talk. Encourage them to do the same – you can and should be the first person to contribute to your fundraiser.

• Ask the people most likely to donate first. Make a list of all the people you know and put them in order starting with the people you’re closest to. Start by asking those close contacts first, and ask in person when possible. Those first donations will build confidence and momentum.



How to Make An Ask

An “Ask” – when you ask someone to donate to your fundraiser – can take place in 5 easy steps. Use this model not only for your personal asks (which can apply to asking for donations, or building your team. In the second case, the specific action will be joining your team and starting a fundraising page), but also to help your fundraisers make their first asks for donations.

Start building your asks today in five easy steps:

1. Identify the need you are trying to address.
2. Explain why it is important to you.
3. Share what you are doing about it.
4. Ask your donor to take a specific action.
5. Stop talking!

Here’s an example of a great ask, using the steps above:

“64 million girls around the world are forced into marriage before the age of 18. When I imagine the life of a child that’s my daughter’s age having to face the risk of HIV, pregnancy, or physical abuse – it makes me angry and scared. And that’s why I’m participating in CARE’s Walk In Her Shoes this year to fund CARE programs that end human rights violations like child marriage. Will you support me by donating $50? This could provide a solar phone charger, an easy and electricity-free way to charge cell phones – a precious commodity that connects people in the developing world to services, businesses, and each other.”

Now, let’s break that ask down so we can see where each step comes from:

Step 1: Identify the need you are trying to address
“64 million girls around the world are forced into marriage before the age of 18.”

Step 2: Explain why it is important to you
“When I imagine the life of a child that’s my daughter’s age having to face the risk of HIV, pregnancy, or physical abuse – it makes me angry and scared.”

Step 3: Share what you are doing about it
And that’s why I’m participating in CARE’s Walk In Her Shoes this year to fund CARE programs that end human rights violations like child marriage.”

Step 4: Ask your donor to take a specific action
“Will you support me by donating $50?”

Step 5: Stop talking!
Don’t talk yourself out of a donation! Give your donor time to think and respond.

Once you have mastered your ask, it’s time to think strategically. The following are ways that you can do that.



Sample Ask Email

Dear [FIRST NAME],

64 million girls around the world are forced into marriage before the age of 18 – and some are as young as 10 years old. When I imagine the life of a child that age – who should be playing outside, making friends, and goofing off – having to face the risk of HIV, pregnancy, or physical abuse – it makes me angry and scared. In this day and age, that’s just not right.

And that’s why I’m participating in CARE’s Walk In Her Shoes this year to fund CARE programs that end human rights violations like child marriage. Will you support me by donating $50 to my fundraising page (link to your fundraiser here)?

Thank you for helping me create opportunities for girls to live out their dreams.

[SIGNED]

[YOUR NAME]

Sample Thank You Email

Dear [FIRST NAME],

Thank you for donating to my CARE’s Walk In Her Shoes fundraiser. Your generosity inspires me to keep up my fundraising, and to ultimately achieve my goal of [fundraising goal]. Please know that your donation is supporting a cause that is near and dear to me – creating equal opportunities, safe spaces, and brighter futures for women and girls around the world.

To learn more about the innovative work you’re supporting, click here.

Thanks again,

[YOUR NAME]



Sample Social Media Post

Women and girls are the key to lifting communities out of poverty. CARE knows that. I know that. That’s why I’m fundraising for CARE’s Walk In Her Shoes. Will you donate to my fundraiser today? (link to your fundraiser here) #WalkInHerShoes



Share Your Story

Why does empowering women and girls and helping communities overcome poverty matter to you? Why should it matter to your donor? Whatever your story, it’s a powerful one and you need to tell it. Speak from the heart.


Ask Everyone

When you are fundraising, you need to ask everyone you come into contact with in the course of a day, a week, a month or a year. And we mean everyone: your friends and family, your neighbors, your local delivery driver, your barista, literally everyone! Be sure to ask anyone you pay for a service, like your doctor, your dentist, or your dog’s veterinarian. You never know what someone’s connection to your cause might be. And don’t decide for someone whether or not they can afford to donate. People will often surprise you and the ones you hesitate to ask might be the ones who come through big for you.


Ask Big (and then be quiet!)

It is through your fundraising that you are going to make the most impact on the most lives. Simply put, fundraising is the reason why fundraising events like CARE’s Walk In Her Shoes exist. The events themselves give you a reason to go to your donors and say, “Look at this massive community of people who is coming together to change the outcomes for women and girls! Look at CARE’s investment in bringing its mission and programs to life.” It allows you to ask for big money because you’re a part of something bigger than yourself.

If you ask someone for $10 you will probably get $10, and most people won’t offer more. But if you ask someone for $100 or $200 you might get that amount if they can give it. But if not, they might give $75 or $50 or $30, but they probably won’t give you just $10. You don’t lose anything if someone gives less than you ask for. But you are losing out on big donations if you don’t ask for very much. Remember — you are doing something BIG here. So ask BIG and utilize the fundraising levels to emphasize the importance of how this money changes the lives of women and girls.

Once you’ve asked big it’s easy to talk yourself out of a donation because you want to break the awkward silence. Resist the temptation to talk yourself out of a donation. Avoid saying things like, “I know the economy is tough right now, if you can’t give, that’s okay.” Ask big and then be quiet. Give your donor a chance to think about what you’ve just asked and to respond.


Ask Confidently

Remember: It’s about the mission. When fundraising, you have to remember that you’re not asking for you. You’re not asking for money so that you can buy a new car or go on vacation. You are asking because you want to make someone else’s life better and ultimately make the world a better place. Be proud of that.


Make it Urgent

Create a sense of urgency with your fundraising efforts by setting your own fundraising deadline that is just a few weeks or months away. The sooner the deadline, the more urgent the call to action. Your donors will be less likely to procrastinate or put it off. Sure, you can turn money in on the day of the event, but why wait? The sooner you get started with your fundraising and the more urgent you make it seem, the more likely it is your donors will take action quickly.


Make it Easy

Help your donors find the money to give. Provide examples of how giving up their coffee or lunch-out during the week can quickly add up: $5/day x 5 days a week = $25/week and ultimately $100/month! Explain how skipping one dinner and movie night out can leave them with extra funds to donate. Help your donors find money in places where they may not realize they have it.

In addition, help your donors navigate to your personal fundraising page to donate with as little work as possible. Be sure to send them the link to your page instead of telling them where to find it. Make yourself available to pick up checks or take donations in person. The fewer tasks your potential donors need to do to in order to donate, the more likely they are to actually donate.


Follow Up

Just like you do, your potential donors live busy lives. Until the people you’ve asked for a donation say no, that door is still open, you just may need to knock again in case giving has slipped their minds. It’s important that you reconnect with those you’ve asked to reiterate how important their donation will mean to you. Be sure to include a link to your personal page in these follow ups!


Raise Your Goal

If your fundraising has resulted in reaching your individual or team goal – don’t stop there. Raising your goal, and encouraging team members to raise their individual goals, allows you and your team to celebrate new levels of success – and more money to fund the innovative work CARE does around the world to help women and girls.


Other Team Fundraising Ideas

Beyond the fun that comes with participating as a team, you are also able to come together for in-person fundraisers that can raise more money and bring you together offline before October 1, 2016, when the event takes place. Here are some ideas for ways that you can fundraise as a team:

• Bake sale
• Car wash
• Casual day at work
• Garage sale
• Lemonade stand
• Potluck dinner
• Ping pong, tennis, bowling, softball – or any athletic event – tournament

Remember to enter any money you or your teammates raise offline into CrowdRise so that the funds can count toward your progress to goal.


Matching Gifts

Many companies have matching gift programs that will match all of part of their employees’ donation to charitable organizations like CARE. These matches are often dollar for dollar, so matching gifts are an excellent way for you and your team members to increase, or double, your fundraising totals. These programs vary by employer, so check with your Human Resources department to find out if you are eligible, or visit CARE’s website at http://www.care.org/matching-gifts to check if your company participates.


How To Help Your Team With CrowdRise

As a team captain, you’ll probably receive some technical questions from your team members about how to use the CrowdRise system. Fortunately, we have created resources (like this guide) to help individual fundraisers and team captains alike find their way around the site and start fundraising.

To access, these resources, go to the home page for CARE’s Walk In Her Shoes for Atlanta at www.crowdrise.com/wihsatlanta. Then click the “Fundraising Tools” tab to locate the materials we’ve created for you, which include:

Team Captain Guide (this document)
How to Use CrowdRise (Team Captains): your go-to guide for viewing and accessing team member pages, setting team fundraising goals, customizing your fundraising page, entering offline donations, and sending communications to team members, among other things.
How to be an Amazing Fundraiser: a guide for individual fundraisers on how to make an ask, write effective emails, and be good stewards to their donors
How to Use CrowdRise (Individual Fundraisers): a guide for individual fundraisers on how to set up their CrowdRise page, customize their page, send emails through CrowdRise, set their fundraising goal, and other technical tips
Fundraising Recognition: this document tells you what kinds of perks and recognition you’ll receive if you reach amazing fundraising heights


We’re Here to Help You

Your contribution matters to us, and for that, our team is here to help. Contact us at events@care.org if you need any assistance helping your team reach amazing fundraising heights.

Thank you again for your commitment to CARE’s Walk In Her Shoes.



Fundraising Recognition Levels



Thank you for committing your passion and time to fundraise for CARE’s Walk In Her Shoes! We appreciate your commitment to our mission, and we look forward to bringing it to life with you in Atlanta on October 1, 2016 at the Historic Fourth Ward Park (665 North Avenue NE, Atlanta, GA 30308) between 9 a.m. and noon.

Our appreciation goes beyond words, though, and that’s why we’ve created fundraising recognition levels to celebrate your success. Fundraising isn’t just about fulfilling a goal – it’s about challenging yourself to connect this mission to the people who care enough to donate. What fundraising heights will you reach?


$100 – Care t-shirt and Water Pump

Every participant who fundraises $100 will earn a CARE t-shirt to wear at Walk In Her Shoes on October 1.

When you raise $100, you will also have raised enough money to provide a water pump to a community that CARE serves. Water pumps are a low-cost way to retrieve safe drinking water without traveling miles and miles, as many women and girls must do every day.


Top Five Fundraisers – On Stage Recognition at CARE’s Walk In Her Shoes

Our top five fundraisers (individual fundraisers or team members) will receive on stage recognition at Walk In Her Shoes on October 1, and a chance to meet CARE Country Directors working in the field as well as local celebrities and elected officials. This honor is not to be taken lightly – and that’s why only a few VIP fundraisers will receive this special treatment.

The top five fundraisers will be determined by the CrowdRise listings of top fundraisers as of 11:59 PM on September 29, 2016. These individuals will be contacted by staff members with instructions and information for event day.


Fundraising Team Captain – Welcome Kit

Each individual who forms a fundraising team will receive a special Welcome Kit upon arrival at the event. This includes a CARE hat and water bottle.



Each milestone you reach isn’t just a number that lives somewhere on a fundraising page – it’s a life-changing moment for the people CARE serves. Here are a few examples of what your dollars might mean for women, girls, and their families.


$30
Two pairs of school shoes, to reduce the financial burden of education on parents in poverty, making it more likely that their daughters and sons can attend school.

$50
A solar phone charger, an easy and electricity-free way to charge cell phones – a precious commodity that connects people in the developing world to services, businesses, and each other.

$61
Culturally appropriate Islamic sportswear for girls, to allow girls an opportunity to participate in sports and physical education. Often, girls are excluded from those activities because they don’t have clothes that are appropriate to their local customs.

$95
A human powered water pump, to provide CARE communities with a low-cost way to retrieve safe drinking water without traveling miles and miles, as many women and girls must do every day.

$127
Early childhood development learning materials, to outfit CARE’s early learning centers with the materials and toys needed to teach children social and motor skills.

$155
>Preschool teacher salary, to pay CARE’s teachers’ salaries. That way, they can continue to help communities develop the means to support educational centers on their own, in the long term.

$220
Grain package, to provide the most basic need – food – to people in poverty so that they can stop being hungry.

$345
Construction of a nursery, so that young children don’t fall behind their important developmental milestones like reading, writing, and socializing.

$500
Community Center Garden This includes tools, seeds, and materials to build community gardens. These gardens offer nourishment and normalcy for those forced to stay in refugee camps.

$700
Youth Entrepreneurship Training teaches young people how to start a business, increasing the likelihood that they will grow into prosperous adults.

$1,000
Shea Butter Press – this allows farmers who grow the African shea tree to reduce the amount of labor and time needed to produce the in-demand ingredient, which is not just a moisturizer but also a source of income.

$1,500
Outdoor Play Area in Refugee Camp, to provide children in refugee camps a place to play, learn, and grow – even while in hard situations.

$2,250
Village Water System. With a working, clean water system near home, girls don’t need to spend pre-dawn hours walking miles to fetch water. The system includes training on maintenance and repair.



Be the first to Set Up a Team for this Event.