By reframing the water crisis as an opportunity, Wello has reinvented the wheel and developed an innovative business model that empowers individuals to use the WaterWheel as an income-generating tool to lift their families out of poverty.
By giving people easier access to potable water, the WaterWheel frees up valuable time, and in the process, removes barriers that prevent children from going to school and empowers women to engage in more productive activities. Research shows that when women have extra time, they choose to spend it on activities that boost family income, education, health, and wellbeing. Women with even a few years of education have smaller, healthier families, and are more likely to send their children to school. Female education is a key means of breaking the cycle of poverty.