This fundraiser is to help start the "Whose Your Bra?!" Organization. This organizations is dedicated to recognizing the people, or organizations that help support people in their battle with breast cancer. So many wonderful people do things to help support this cause! They ask for nothing in return for their selfless acts. The people who benefit from their generosity want to do so much more than just say thank you! So now they can show their appreciation for all that was done for them buy nominating those people with a "Whose your Bra?!" award.