What is the Purple Purse Challenge?
The Allstate Foundation's Purple Purse Challenge is a public awareness and fundraising campaign aimed at creating long-term safety and security for domestic violence survivors through financial empowerment.Controlling a victim's ability to acquire, use, or maintain financial resources is a common element of an abusive relationship known as economic abuse. For this reason, addressing financial insecurity represents a critical step in promoting victim safety. Nationwide, the WCA is one of a 160 nonprofits taking part in the Purple Purse Challenge.
When does this take place?
The campaign runs from October 1st through the 27th.
How You Can Help:
- DONATE! Every donation matters!
- FORWARD this e-mail on to family, friends, and colleagues.
- SHARE our Facebook posts and Twitter messages during the campaign or create your own.
- CLICK on "Fundraise for this Campaign " on the WCA's page and become an official CrowdRise fundraiser for our cause.
Special Matching Opportunity!
To kick things off on October 1st, The Allstate Foundation will match every organization's first $250 raised today.