October 13, 2016
BENEFITING: National Network to End Domestic Violence
Allstate Purple Purse Project:
The primary reason domestic violence survivors remain in or return to an abusive relationship is because they don’t have the financial resources to break free and stay free. That’s why Allstate Foundation Purple Purse was created. We work to raise awareness about domestic violence and financial abuse, get people talking about the issue and raise financial resources to help end it. The purple purse is symbolic because purple is the color of domestic violence and a purse represents a woman’s financial domain. Based on the success of Allstate Foundation Purple Purse, we are growing the program to include even more communities and organizations in this campaign to end domestic violence through financial safety and security.